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Sunday, April 24, 2011

Blind Taste Test - A Marketing Research Activity

This test was conducted last February in relation to my earlier post Marketing Research - How To Perform a Blind Taste Test.

The presentation below shows the results of a test between the spaghetti served by two popular fast food chains. What's interesting about this test was that on the onset, most of the respondents assumed the two brands were Jollibee and McDonald's which is not the case. It clearly shows how dominant the two brands are in terms of recall and association.

The brands we tested were the spaghetti of KFC and Wendy's. Check out the full presentation below.

Nicco Joselito Lopez-Tan is currently pursuing post-graduate studies at the De La Salle Univeristy - Taft Manila, taking up Master of Marketing Communications.

1 comment:

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