Functions and Frameworks is dedicated to helping business owners innovate

Thursday, July 7, 2011

Social Media Analysis: Chevron, Caltex, SeaOil, Petron

For our second group project, we were tasked to analyze the social media presence of our assigned brands. In our case, since we are analyzing the Oil/Petroleum Industry, only a few of the original brands we chose have social media accounts.

Initially we have five brands but in this project, we only analyzed three (Chevron, Caltex and SeaOil) and made partial recommendations (without data yet) on what sites can Petron invest in.

Here's our powerpoint presentation: