Friday, May 18, 2012

Taft Marketers Talk

About 2 months ago I was invited to a speaking engagement by the De La Salle University Graduate School called the Taft Marketers Talk. This is just a recap of what happened that day. 4 speakers were invited discussing 4 topics:

1. Trade Marketing

My takeaway: Trade marketing is more of an art than science. Developing programs at the point of purchase to stimulate consumer spending.

2. Direct Selling

My takeaway: Direct Selling can help you earn two ways: being the seller or building and training a group of direct sellers. What I love about this topic was that the speaker explained how to spot legit direct selling companies.

3. Market Research

My takeaway: questions in a market research questionnaire should be unbiased. This will make it easier to extract a more clearer consumer insight.

4. Social Media Marketing

I was the one who discussed this topic. If you want to see my presentation, you can do so by going to this link http://www.niccotan.com/2012/03/social-media-marketing.html

Discussion time!

With my fellow presenters, program coordinator and advertising professor

Over all it was a good experience for me since this is my first time speaking with grad students as my audience. My experience before was mostly college level so I hope it doesn't end here and I get invited again as I gain more exposure at work.