Event Marketing Theories: Event Promotion Techniques, Sponsorships, Internet Marketing
Topic: Event Promotion Techniques (Advertising, Public Relations, Promotions), Sponsorships and Internet Event Marketing
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Aw w, i thought i'll actually see a summarily of this book here!!!
ReplyDeleteenerally look after a particular brand in a company, they are in charge of taking the brand forward in terms of the overall strategy this can mean PR/Above the line etc but also reporting to the MM, whereas the marketing
ReplyDeleteManager looks after the marketing of brand(s) and in a big company that can mean multiple brands