Functions and Frameworks is dedicated to helping business owners innovate

Thursday, May 19, 2011

Marketing Research: Post Ad Summary Data

It's been a while since I posted a new blog entry here. I've just been busy with work lately and I've been spending most of my time aggressively looking for additional staff.

Anyway, here's this month's blog post (and I hope I can add more before the month ends). This is the post ad summary data sheet.

Basically, all you need to do is classify the people who are aware of the Ad and those who don't. And drilling down further to those who give specific vs general recall.

This way, you can see in general the over all effectiveness of the add in terms of a quantifiable measure. Please take note that the numbers should add up to the total number of interviewees.

If you have any questions, feel free to post it below.

Nicco Joselito Lopez-Tan is currently pursuing post-graduate studies at the De La Salle University - Taft Manila, taking up Master of Marketing Communications


  1. Your post really helped me to understand about this. It has great details and yet it is easy to understand.That's what i was looking for. I will definitely share it with others.Thanks for sharing.

  2. After reading your post i have a better understanding about this.I would like you to keep up the good work.Thumbs up and Thanks.

  3. An informative article which is so important to know !! I am sure this post will be a good source of reference for us. Thank you very much for this article. Keep it up.