Advertising Fundamentals

Last term at DLSU, I had my introduction to Integrated Marketing Communications (IMC) class and the subject gave us an overview of all the marcom tools that we will be using in order to come up with a great marcom plan.

The class was also divided into groups and were assigned two marcom tools each to discuss. My group, we were tasked to report on Advertising and Events Marketing.

In this report, we highlighted the theories behind advertising and also the components of creative advertising. We also included an expert interview, which you can view here Expert Interview - Advertising Agency Operations for the application of advertising in modern day setting.

So here are the slides of our report:

Advertising Fundamentals

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Nicco Joselito Lopez-Tan is currently pursuing post-graduate studies at the De La Salle Univeristy - Taft Manila, taking up Master of Marketing Communications.